About Brands Doing Good

Brands Doing Good exists to spotlight companies that are using their influence, resources, and platforms to make a real impact. In a world where profit often overshadows purpose, we believe the brands worth supporting are the ones doing both—and doing it right.

We feature stories of businesses that are giving back through charitable donations and philanthropy, supporting local and global communities, leading in sustainability and ethical sourcing, advocating for positive social change, or creating programs that uplift employees, veterans, and underserved groups. Whether it’s a startup donating meals to families in need or a global brand investing in clean water projects, we’re here to highlight the good behind the brand.

To qualify for coverage, we look for brands with a demonstrated track record of impact—not just PR spin. Transparency is key. We prioritize stories from companies that share real data, show clear intent, and can back up their claims with action. We're not here to hype empty slogans or greenwashing. Our editorial team verifies claims and digs into the real-world effect a brand is having—because “doing good” should be more than a marketing angle.

If you're a founder, PR rep, or customer who believes a brand deserves to be recognized, we want to hear from you. Send us an email with your brand name, a short overview of the impact or initiative, and links to supporting information like press releases, photos, or coverage. If it fits our criteria, one of our editors will reach out to learn more and potentially feature your story.

Consumers today want more than just products—they want values. At Brands Doing Good, we aim to build trust between conscious consumers and purpose-driven companies, uplift changemakers, and inspire more brands to lead with integrity. We’re not just telling stories. We’re helping shape the future of better business.